You don’t have to be in your villain era to embrace BADgal beauty. (But if you were, we’d totally support you…). Besides, who doesn’t love a little drama? An intense pitch black lash that’s all volume, no weight? Oh, yeah. With BADgal BANG! volumizing mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we’re good with that.

*Instrumental test on 21 participants
**Source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan-Dec 2022

BADgal BANG! Mascara is the #1 Prestige Mascara Product in the UK
Source: Circana (UK) Limited./Retail Tracking Service/Jan – December 2023/Total Prestige Mascara Sub-Segment/Product/Value Sales